
Atlanta's First Black Mayor dead at 65
Maynard Holbrook Jackson, Jr.
March 23 1938 - June 23 2003
From: Mayor Shirley Franklin
Sent: Monday, June 23, 2003 2:26 PM
Subject: The Honorable Maynard Holbrook Jackson
I regret to inform you of the death of former Mayor Maynard Holbrook Jackson this morning in Washington, DC. He served as the first African-American Mayor of Atlanta, elected in 1973 and served 3 terms. My prayers go out to the family of Maynard Jackson. Maynard was a lion of a man, who lived his life with courage, compassion and a dedication to public service. His groundbreaking election as Mayor in 1973 ushered in a new generation of African-American leaders. He was a champion of inclusion for all people, and never wavered in his love for and commitment to Atlanta.
Maynard Jackson has left a legacy that will be felt for many generations to come. He will be missed not just in Atlanta and the State of Georgia, but, indeed, throughout the entire country. Thank you, Maynard, for a life well lived. More details will be announced at a later date.
Sincerely,
Shirley Franklin
NARRATIVE ESSAY:
A lawyer by training, Maynard Holbrook Jackson, Jr., was the first African American to be elected mayor of Atlanta, Georgia (1973-1981 and 1989-1993), and the first to serve as chief executive of any major Southern city. Born in Dallas, Texas, on March 23, 1938, the third of six children, Maynard Holbrook Jackson, Jr., was considered to be a member of the "Black aristocracy." His father, Maynard Jackson, Sr., was a Baptist minister and his mother, Irene (Dobbs) Jackson, was a college language teacher with a doctorate in French. When Maynard Jr. was age seven, his family moved to Atlanta, Georgia, where his father took over as pastor of the Friendship Baptist Church. Young Maynard considered becoming a clergyman but then enrolled at Morehouse College in Atlanta as an early admissions scholar and earned a BA degree in political science and history in 1956.After graduation from college, Jackson worked a number of different jobs, including a stint at the Ohio State Bureau of Unemployment Compensation and selling encyclopedias. He enrolled in law school at North Carolina Central University, where he received a JD degree cum laude in 1964. He returned to Atlanta and worked for the National Labor Relations Board as an attorney, passed his bar exams in 1965, and two years later joined a public interest, low-income legal service which he eventually managed. He soon married Valerie Richardson Jackson and became the father of four daughters and a son.
INSPIRED BY MARTIN LUTHER KING, JR.'S DEATH
Jackson
claimed that Martin Luther King Jr.'s death in 1968 prompted him to enter
politics for the first time. He ran for the United States Senate seat held by
Southern powerhouse Herman Talmadge. Acting on a spur-of-the-moment impulse,
Maynard filed only minutes before the deadline on June 5, 1968, with $3,000 he
had borrowed to pay the filing fee. During the campaign, Jackson's populist
appeals brought unexpected support from poor white farmers, but African American
voters did not support him automatically. Although he was defeated by Talmadge
by a three to one margin, Jackson had won a majority in Atlanta.Carefully
planning his campaign for vice-mayor of Atlanta in 1969, Jackson did not take
the African American vote for granted and campaigned tirelessly, appearing in
African American churches every Sunday until election day. He also appealed for
the white vote and won about one-third of it, and that, along with 99 percent of
the African American vote, brought him victory. He was sworn in January 5, 1970,
as Atlanta's first African American vice-mayor. In that position, Jackson worked
hard at establishing a constituency to support his forthcoming bid for mayor. In
spring 1973, Jackson entered a multi-candidate race for mayor where his toughest
opponent proved to be the incumbent, Sam Massell, a certified liberal and the
city's first Jewish mayor. The campaign turned into a rough, no-holds-barred
affair that went into a runoff election. Race became a central issue during the
campaign, with both candidates openly appealing to their racial core
constituencies. Jackson emerged the victor, garnering 59 percent of the vote.
IN THE MAYOR'S OFFICE
Under a new charter which enhanced the mayor's power, Atlanta's
first African American mayor, Maynard Jackson, assumed office in January 1974
and brought in an outside administrator to reorganize city departments.
Administration was centralized and new planning districts were established with
enhanced neighborhood and citizen input. Jackson provoked his first major racial
crisis in May 1974 when he attempted to fire the incumbent white police chief,
John Inman. Atlanta's growing crime problem and charges of racial insensitivity
toward African Americans prompted Jackson's decision. The firing increased
racial tensions within the city and detracted from Atlanta's proud motto:
"too busy to hate." Another controversy followed in August 1974 when
Mayor Jackson appointed a college crony and African American activist to become
public safety commissioner. The new commissioner, A. Reginald Eaves, lacked
police experience and created a great deal of controversy when he appointed an
ex-convict as his personal secretary and began a system of quota promotions and
hiring in the police department, which many decried as "reverse
discrimination." Despite the outcry Eaves remained in his post and, by the
spring of 1976, Atlanta experienced a drop in crime rates. However, Jackson was
forced to fire Eaves after a police exam cheating scandal was uncovered.
A THIRD CAMPAIGN
In 1989, Jackson announced his intention to seek a third term as
mayor of Atlanta. Running against a talented literature professor at Spelman
College, and county commissioner Michael L. Lomax, Jackson's florid rhetoric and
political reputation proved to be decisive. Unable to overcome a 34 percent
point deficit in the polls, Lomax withdrew from the race. Although both major
candidates were African Americans, Lomax had become identified as the
"white" candidate and Jackson the "Black" candidate, a
decidedly comfortable position in a city where nearly two thirds of the
population was African American. As Jackson was cruising toward the October 3rd
nonpartisan election, a former city councilman and Black militant, Hosea
Williams, emerged late in the campaign to challenge Jackson. Williams's
candidacy gained little support, however, and Jackson coasted to victory,
capturing an overwhelming 79 percent of the vote. As one of the losing
candidate's strategists put it: "Maynard Jackson is god in this town, and
how do you run against god?"
With the Mayors of Atlanta: Honorable Maynard H. Jackson, Andrew J.
Young and Bill Campbell at the UNCF Mayors Masked Ball in Atlanta

In
January 1990, Jackson began his new term of office by promising to follow former
Mayor Andrew Young's footsteps and to work "hand-in-glove with our business
community." Cognizant of criticism of his predecessor's overly pro-business
slant, Jackson promised to devote more attention to the neighborhoods and the
problems of the poor. The mayor's popularity increased when he helped to secure
Atlanta's selection as the site of the 1996 Summer Olympic Games. He also formed
an organization to assist students who were academic underachievers to help them
develop leadership, critical thinking and self-esteem skills.Considered a
shoo-in for a fourth term as mayor, Jackson surprised supporters in 1993 by
declining to run again, citing the effects of a heart-bypass operation. After
leaving the mayor's office, Jackson conducted a $12.3 million bond sale for a
city-backed apartment project and secured a lease to operate a restaurant and
bar at Hartsfield International Airport. Jackson's firm, Atlanta-based Jackson
Securities Inc., was named one of the top five black investment companies by Black
Enterprise magazine in 1996. As chief executive of the company, Jackson was
the lead manager for $337 million worth of securities issues and co-manager for
$2 billion worth of securities
SOURCES:
Biography Resource Center
©2001, Gale Group, Inc.
ATLANTA JOURNAL CONSTITUTION ARTICLE
http://www.ajc.com/metro/content/metro/atlanta/0603/23jacksonobit.html
To Sign Maynard Jackson's guest book, click on the link below
http://www.legacy.com/LegacySubPage2.asp?Page=Guestbook&PersonId=1108974
![]()
Alpha Phi Alpha Fraternity Inc.
Funeral Arrangements
Atlantans will get at least three chances to say goodbye to former Mayor Maynard H. Jackson. City Hall officials announced Tuesday that the funeral for Jackson will be held 11 a.m. Saturday at the Atlanta Civic Center.
Jackson's body should arrive in Atlanta Tuesday aboard a 6:05 p.m. Delta Flight at Hartsfield International Airport. Family members will also be on board.
The body will be escorted to a mortuary by police motorcade.
On Thursday, Jackson will lie in state in City Hall from noon until 8 p.m. As mayor, Jackson held office for 12 years, from 1973 to 1981 and from 1989 to 1993.
On Friday, he will lie in state at Morehouse College. Jackson graduated from Morehouse at the age of 18 in 1956. He remained active with the college and had served on the board of trustees.
In lieu of flowers, the family requests donations be made to:
The Maynard Jackson Youth
Foundation
100 Peachtree St. N.W.
Suite 2250
Atlanta, GA 30303